General Beauregard Dixie Vodka is making its debut in the heart of the South, launching in Alabama this month before expanding to select bars and restaurants in Tennessee, Georgia and South Carolina by years end, with broader regional distribution slated for early 2014. Encouraging consumers to Stand With The General, ICB has created another industry-forward, authentic craft spirit with a distinctive Southern character. Proudly proclaiming its Handcrafted for Southerners, by Southerners heritage, General Dixie has its sights set on commanding the Southern vodka market.
